The roleAbout the role
We are looking for a creative and strategic Copywriter / Content Writer to develop engaging, persuasive content for real estate projects and brand campaigns across digital, social media, print, and advertising platforms.
What you'll do
- Develop creative copy and content for real estate projects, campaigns, and brand communication.
- Plan monthly social media content calendars and create engaging posts, captions, and campaign themes.
- Write website content, blogs, SEO articles, brochures, flyers, presentations, emailers, and landing pages.
- Create compelling copy for Google Ads, Meta Ads, social media, outdoor advertising, and digital campaigns.
- Develop concepts and scripts for promotional videos, reels, and other marketing creatives.
- Maintain a consistent and strong brand voice across all communication channels.
- Research real estate trends, customer insights, competitors, and market developments.
- Apply SEO best practices and use SEO research tools such as SEMrush/Ahrefs.
- Collaborate with Marketing, Design, Sales, PR, and Business teams to deliver campaign content.
- Proofread and edit content for accuracy, grammar, clarity, and brand consistency.
- Develop performance-oriented copy with strong CTAs to support lead generation and conversions.
- Use AI tools such as ChatGPT for research, ideation, and content enhancement while maintaining originality and human creativity.
What we're looking for
- 3-5+ years of professional experience in copywriting/content writing, preferably in Real Estate, Marketing, Finance, or an agency environment.
- Strong understanding of branding, digital marketing, consumer behaviour, SEO, and marketing funnels.
- Ability to develop creative campaign concepts and persuasive copy.
- Experience with social media, advertising, website, print, and digital content.
- Strong research skills and ability to manage multiple projects and deadlines.
- Hindi/Gujarati knowledge will be an added advantage.
- Knowledge of CMS, SEO tools, and A/B testing is a plus.
- Strong creative thinking and originality are essential; over-reliance on AI-generated content is not encouraged.
